Background Industry: Pediatric Therapy / Healthcare Problems A growing pediatric therapy clinic with 3 locations needed to increase visibility and bookings in competitive suburbs Newly launched website lacked technical SEO, structured data, and conversion-focused UX Google Business Profiles incomplete and under-optimized across locations No visibility in Google Search or Maps Solutions Technical SEO Foundation Comprehensive audit and fixes for crawlability, metadata, schema, sitemap, and indexing Local SEO Strategy Optimized Google Business Profiles with city-specific descriptions and service categories Implemented review generation system Aligned website location pages with GBPs for local rankings On-Page Optimization Rewrote metadata and page copy with intent-focused keywords Added strong CTAs on key pages Planned homepage trust elements (bios, testimonials, FAQs) Tracking & Analytics Set up GA4 event tracking and heatmaps Monitored user behavior to improve conversions Drive Results, Not Just Rankings Want local SEO that brings leads, not just traffic? Book a Free 15-Minute Consultation