Background
Industry: Pediatric Therapy / Healthcare
Problems
A growing pediatric therapy clinic with 3 locations needed to increase visibility and bookings in competitive suburbs
Newly launched website lacked technical SEO, structured data, and conversion-focused UX
Google Business Profiles incomplete and under-optimized across locations
No visibility in Google Search or Maps
Solutions
Technical SEO Foundation
Comprehensive audit and fixes for crawlability, metadata, schema, sitemap, and indexing
Local SEO Strategy
Optimized Google Business Profiles with city-specific descriptions and service categories
Implemented review generation system
Aligned website location pages with GBPs for local rankings
On-Page Optimization
Rewrote metadata and page copy with intent-focused keywords
Added strong CTAs on key pages
Planned homepage trust elements (bios, testimonials, FAQs)
Tracking & Analytics
Set up GA4 event tracking and heatmaps
Monitored user behavior to improve conversions
Drive Results, Not Just Rankings
Want local SEO that brings leads, not just traffic? Book a Free 15-Minute Consultation
